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Championship
Partnership Playbook
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Latest News
Time to read: 7 min
Partnership Playbook: Burnley’s sponsor scramble
August 19, 2026
EFL 'spygate' ruling to set a precedent for future surveillance breaches
BREAKING
Football
Time to read: 3 min
EFL ‘spygate’ ruling due as play-off final hangs in balance
May 19, 2026
Football with Sky Bet EFL branding.
BREAKING
Football
Time to read: 4 min
Play-off changes spark debate over EFL motives 
March 5, 2026
Birmingham, West Midlands, UK - 8th August 2025: St Andrews at Knighthead Park is the home stadium of Birmingham City FC in the West Midlands, UK
BREAKING
Asia
Time to read: 3 min
Birmingham City unveils Asian betting deal after unlicensed fiasco
December 19, 2025
Close up of Wrexham AFC badge on 2001-02 home kit jersey – Wales, UK – 9 January 2024.
BREAKING
Football
Time to read: 3 min
Wrexham land Apollo funding for stadium redevelopment
December 9, 2025
Football with Sky Bet EFL branding.
BREAKING
Football
Time to read: 3 min
Sheffield Wednesday likely to be relegated after latest point deduction
December 1, 2025
Southampton FC's Acronis partnership
BREAKING
AI
Time to read: 6 min
Why cybersecurity is at the heart of Southampton FC’s operations
October 1, 2025
SHEFFIELD, ENGLAND - DECEMBER 7, 2019: View of Leppings Lane and the West Stand at Hillsborough Stadium in Sheffield, England.
BREAKING
Football
Time to read: 4 min
‘Big Brother’ at Hillsborough? Fans slam facial recognition plans 
August 7, 2025
Headshot of Martin Smith, Head of Sport at HW Fisher
BREAKING
Data
Time to read: 5 min
Q&A: HW Fisher's Martin Smith on helping footballers future-proof their finances
July 18, 2025
BREAKING
Europe
Time to read: 3 min
Women’s football fifth most attended sport in England in 2024
December 13, 2024
Hull City badge painted on wall of KCom stadium.
BREAKING
Football
Time to read: 3 min
Hull City reveals ‘landmark’ sponsorship agreement
September 11, 2024
Hull City badge painted on wall of KCom stadium.
BREAKING
Football
Time to read: 2 min
Hull City reveals Sportsbet.io as Turkish betting partner
July 29, 2024
The CBS Arena is home to Coventry City Football Club in the West Midlands, UK.
BREAKING
Football
Time to read: 2 min
Coventry City embraces ‘challenger mindset’ with Monzo deal
July 12, 2024
Football with Sky Bet EFL branding.
BREAKING
Europe
Time to read: 4 min
EFL enlists IMG for enhance Sky Sports streaming coverage from 2024/25 season
April 17, 2024
King Power Stadium, home stadium of Leicester city football club.
BREAKING
Features
Time to read: 4 min
Leicester City reacts to ‘significant setback’ amid PSR charge
April 3, 2024
BREAKING
Europe
Time to read: 2 min
Birmingham City provides ‘flexible booking opportunities’ with Seat Unique
February 3, 2023
BREAKING
Europe
Time to read: 3 min
Kindred makes charitable moves at Middlesbrough and enters kickboxing space
January 13, 2023
BREAKING
Europe
Time to read: 2 min
KYMIRA Sport elevates Swansea City players recovery amid promotion push
November 3, 2022
BREAKING
Europe
Time to read: 2 min
EFL in talks over booting 3pm Saturday television blackout
October 12, 2022
BREAKING
Europe
Time to read: 2 min
Burnley FC and Huddersfield Town net BK8 partnerships
August 8, 2022
BREAKING
Fan Engagement
Time to read: 2 min
Watford FC joins SeatGeek’s roster of EFL ticketing partnerships
July 27, 2022
BREAKING
Features & Analysis
Time to read: 3 min
‘Historic moment for football’ as safe standing areas are given the go ahead
July 5, 2022
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Arsenal scrap Emirates Stadium expansion, opt for hospitality and retail upgrades
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Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026